Objective: Using Strategic Brand Partnerships & Economic Collaboration to Achieve a $10M+ Economic Impact
Project Details
Project Title: NBMBAA® National Conference & Career Expo
Company Name: National Black MBA Association®
Location: Rotating U.S. Cities
Role: Vice President of Marketing
Challenge
What: Scaling the largest diversity recruitment event in the U.S. while ensuring inclusive community engagement and partner visibility.Scope: 10,000+ attendees and 300+ corporate partners.
Strategy
Marketing: Directed multichannel campaigns that increased online registration engagement by 20%.Management: Oversaw 400+ volunteers and collaborated with host city tourism bureaus to promote local Black-owned businesses.
Impact
Quantitative Results: Supported an estimated $10+ million economic boost to local economies.Trust: Achieved a 95% volunteer fulfillment rate and high attendee satisfaction.