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Case Study: Using Strategic Brand Partnerships & Economic Collaboration to Achieve a $10M+ Economic Impact

Case Study: NBMBAA® National Conference – Large-Scale Event Strategy


Project Details

• Project Title: NBMBAA® National Conference & Career Expo

• Company Name: National Black MBA Association®

• Location: Rotating U.S. Cities

• Role: Vice President of Marketing


Challenge

• What: Scaling the largest diversity recruitment event in the U.S. while ensuring inclusive community engagement and partner visibility.

• Scope: 10,000+ attendees and 300+ corporate partners.


Strategy

• Marketing: Directed multichannel campaigns that increased online registration engagement by 20%.

• Management: Oversaw 400+ volunteers and collaborated with host city tourism bureaus to promote local Black-owned businesses.


Impact

• Quantitative Results: Supported an estimated $10+ million economic boost to local economies.

• Trust: Achieved a 95% volunteer fulfillment rate and high attendee satisfaction.

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