Case Study: One Degree – Social Impact Digital Access
Project Details
Project Title: Community Impact and Digital Access
Company Name: One Degree
Role: Marketing & Partnerships Manager
Challenge
What: Communicating complex social-impact work to families and service organizations as the platform scaled.
Why: A need for stronger marketing systems to build trust and inspire participation among low-income families.
Strategy
Framework: Strategic communications centering authentic community voices.
Execution: Developed outreach materials in multiple languages (Spanish, Tagalog, Mandarin) and used analytics to optimize messaging based on user behavior.
Impact
Mission: Increased partner engagement by 40%, increased self reported resource utility rates
Purpose: Boosted platform sign-ups and service searches through relatable, humanized content.
Project Title: Community Impact and Digital Access
Company Name: One Degree
Role: Marketing & Partnerships Manager
Challenge
What: Communicating complex social-impact work to families and service organizations as the platform scaled.
Why: A need for stronger marketing systems to build trust and inspire participation among low-income families.
Strategy
Framework: Strategic communications centering authentic community voices.
Execution: Developed outreach materials in multiple languages (Spanish, Tagalog, Mandarin) and used analytics to optimize messaging based on user behavior.
Impact
Mission: Increased partner engagement by 40%, increased self reported resource utility rates
Purpose: Boosted platform sign-ups and service searches through relatable, humanized content.