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Case Study: Using Community-Centered Narratives to Increase Partner Engagement by 40%

Case Study: One Degree – Social Impact Digital Access


Project Details

• Project Title: Community Impact and Digital Access

• Company Name: One Degree

• Role: Marketing & Partnerships Manager


Challenge

• What: Communicating complex social-impact work to families and service organizations as the platform scaled.

• Why: A need for stronger marketing systems to build trust and inspire participation among low-income families.


Strategy

• Framework: Strategic communications centering authentic community voices.

• Execution: Developed outreach materials in multiple languages (Spanish, Tagalog, Mandarin) and used analytics to optimize messaging based on user behavior.


Impact

• Mission: Increased partner engagement by 40%, increased self reported resource utility rates

• Purpose: Boosted platform sign-ups and service searches through relatable, humanized content.

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